Sirius XM is launching “BuzzFeed Radio”, a weekly show hosted by the editors and reporters of BuzzFeed, a fast-growing website known for its quirky content that spreads quickly online.
The one-hour call-in show will air live to the satellite radio provider’s 22 million subscribers on Tuesday at 6 pm Eastern and be replayed again on Wednesday mornings and evenings.
BuzzFeed said late Sunday it built its Web audience of more than 30 million monthly unique visitors by posting viral content such as animal photos and witty lists such as “the 21 Absolute Worst Things in The World”, but is now expanding its political coverage.
In January it hired Politico’s senior political writer Ben Smith to be its editor-in-chief. In February it hired award-winning writer Michael Hastings, who broke a major story involving General Stanley McChrystal in Rolling Stone magazine in 2010.
BuzzFeed has also has partnered with the New York Times to stream video from the upcoming Democratic and Republican conventions.
READ ON: Sirius XM to carry BuzzFeed radio show